This is Episode 13, “Understanding Your Customers With Katie Rucker”, and my guest is Katie Rucker. Co-Owner & President of MacKenzie Corporation, a consumer insights and market research firm.

 

In my conversation with Katie, we talk about how companies across all industries need to keep the conversation going during the COVID-19 crisis and how they can use data insights and analytics to drive better and personalized customer experiences.

 

We also discuss how brands can better position themselves to make sure that they’re listening and providing what’s needed in a very transitional challenging time for their customers.

 

To learn more about Marketing Trail Guide, visit https://marketingtrailguide.com

To learn more about Mackenzie Corporation, visit: https://www.mackenziecorp.com/

To learn more about LIVE ACTION, visit: https://www.liveaction.org/

 

Date 8/4/20

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